Dear friends, we congratulate you with the World Vyshyvanka Day!
Since ancient times there has been a belief that a vyshyvanka – a shirt embroidered with folklore ornaments – would protect the one it is gifted to with good wishes. Traditionally, various embroidered clothes and given not to just anyone, but especially to relatives: children, siblings, parents, spouses.
Our logo deliberately includes this symbolism – representing a conscious desire to protect, care for and develop.
The first mention of the Ukrainian embroidered shirts stems from the 7th century BC, from the lands of the modern Cherkasy region.
Such ancient historical heritage impresses, fascinates, and confirms the power of the spirit and unity of Ukrainian people!